Given that there are more than 1.4 billion people in India (17.7% of the global population), cramming in every ounce of the land mass, the competition for space and resources is intense. More than 78% of the elephant habitats have been decimated to sustain the burgeoning human population, with railways, roadways, mining, agriculture and other development activities encroaching on the forests.

With little fodder to graze upon in their habitats, elephants are left with no choice but to enter the cropland that once used to be their homes. This in turn fuels human-elephant conflict, resulting in senseless deaths – both human and elephant.

To save Asian elephants, it is important to help people understand the ramifications of their extinction, which would encourage conservation from the grassroots level and move the government to take action. Critical to that success is a need to interpret relevant scientific research and make it understandable to a general audience. There is wide consensus that sights, sounds and images profoundly influence the public perception of conservation issues, which is why we are using the film media to educate and empower people.